Optical separates your content from your website's design. Your content team manages pages, text, and media in the CMS. Your developers build the website frontend using Optical's API to pull content in.
Two web hosting options
Both options include a hosted CMS managed by Optical, API access, a Next.js starter kit, and full documentation.
Optical is no longer accepting new Optical Basic projects.
Existing Optical Basic users will continue to be supported. For new simple, no-code websites, consider WebSG.
All new projects use Optical (formerly Optical Flex).
Last updated 26 May 2026
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A Headless CMS That Is Secure And Empowers Agencies To Build The Website They Want