Pricing

We are currently finalizing our pricing model, pending official approval.
In the meantime, agencies can start using Optical free of charge for FY25 (1 April 2025 – 31 March 2026).

For budgeting purposes beyond FY25, agencies may use an indicative pricing of $36,000 per website per year. This fee covers both the CMS licensing and managed hosting for each website.

A website is defined as any standalone domain, subdomain, or microsite that serves a distinct function or audience.

We will provide official updates once the pricing model is formally approved.