Use Cases

About the Client and the Challenge

• Check Point Software Technologies Ltd., a global leader in cybersecurity solutions and GovRewards’ first private company to collaborate at the Singapore International Cyber Week (SICW) 2025 in October.
• At SICW 2025, Check Point needed to stand out among hundreds of exhibitors and elevate awareness of its broad cybersecurity portfolio through a distinctive and engaging brand presence.

The Approach

GovRewards gamified the awareness

• Delegates interact with the various Check Point solution booths
• Earned points instantly for completing the booth visits
• Points were redeemed for a mystery gift by choosing their reward through a vending machine.

About the Client and the Challenge

• The Islamic Religious Council of Singapore (MUIS) organised the Islamic Legacy Planning Village 2025 in September to promote awareness of estate planning and encourage Muslims to prepare their legacies responsibly.
• The goal was to make learning about wills, inheritance, and charitable giving interactive and engaging for all ages. 

The Thought Process

• To encourage participation and make complex topics more approachable, MUIS integrated GovRewards into the event’s experience.
• Visitors earned points by exploring booths, attending workshops, and completing a survey — turning learning into a meaningful and rewarding activity.

The Approach

GovRewards served as the central rewards engine for the event activities. Participants earned points through:

• Attending talks on legacy planning
• Visiting partner booths and resource stations
• Completing a survey
• Points were redeemed for e-vouchers

342 e-vouchers redeemed via GovRewards

Campaign Objective & Reward

The WSG: Jobseeker Support Scheme was created to support involuntarily unemployed Singaporeans by providing up to S$6,000 over six months in financial payouts, incentivised through a point-based system tied to job-search activities.

The Approach

Example Point-Earning Activities.

Participants earn points by engaging in practical job-seeking tasks such as:

• Job interviews
• Career coaching/advisory
• Networking with professionals
• Online resume updates
• Attending seminars/workshops 

About the Client and the Challenge

SportSG sought to drive citizen engagement during the SG60 celebrations by encouraging active participation in the World Aquatics Championships 2025. The challenge was to motivate people to explore and stay involved through gamified, location-based activities with meaningful incentives.

The Thought Process

• Create an engaging, mission-driven user journey
• Use gamification (coins, trails, bonus tasks) to motivate exploration
• Leverage ease of access via mobile, multiple venues, and flexible completion
• Partner with GovRewards to manage reward logic and redemption seamlessly at scale

The Approach

• Participants earn digital coins by choosing activities from one of three trails such as Singapore Sports Hub, Sentosa, Community Roadshows and visited stations
• Check-in at each physical stations
• Participant in trivia quizzes
• QR code scans earned digital coins and redeem gifts from vending machine
• Bonus digital coins were awarded for selfie submissions to the SG60 Celebration Wall